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Some digital asset management software can even preview specialized file types, like Adobe Illustrator or AutoCAD designs, for external collaborators who don’t have the native software for those files and wouldn’t otherwise be able to view them.įrom a design standpoint, one of the best reasons to use digital asset management software is to present a unified, cohesive brand image across your company’s content.ĭigital asset management software makes it easy to ensure that everyone from marketing to sales to social media to public relations uses the same logo, the same color palette, the same fonts, and the same document templates.
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This prevents you from accidentally using an old version of an invoice, contract, or product brochure.ĭigital asset management software is also great for collaboration: with a high-quality digital asset management system, you can share files with internal and external collaborators, even if they don’t have a license to your digital asset management system.
Files can be explicitly tagged as “drafts,” “under revision,” “in use,” or “retired,” for example. If you’ve ever found yourself pondering whether you should use “company_logo_final_updated.png” or “company_logo_final2.png” in your marketing material, you know how much of a headache it can be to try to sort through your company’s files without a dedicated version control system.ĭigital asset management software also gives you an explicit way to manage the lifecycle of your digital content. One of the most fundamental problems that digital asset management software solves is version control: everyone is working on the same version of a file, and the older versions are intelligently organized. If you work with files that contain sensitive information, digital asset management is a great way to control access to these files to include only certain users.
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Today, all good digital asset management tools are cloud-based, meaning you can access and update your files outside of the office.Ī related feature of digital asset management software is access credentialing: you can specify who has access to what files, and with what permissions (for example, only viewing the file, versus editing or modifying it).
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On top of organization, digital asset management software also helps make sure you have access to your digital content anywhere in the world-no more trekking into the office to download a file.
What happened to the sales agreement contract from last year? Where is the most recent version of our company logo? Which of these marketing email layouts did we end up deciding to use? If those kinds of questions sound familiar, it’s probably because your digital assets aren’t well-organized.ĭigital asset management software provides you with an interface to explicitly search through your company’s digital media: you can filter for photos taken in 2017 by one specific photographer, for example, or all documents tagged with the metadata “invoice.” In this way, digital asset management makes finding files fast and easy. Once you’ve got more than a few people working at your company, you’ll quickly find that files get incredibly disorganized unless you have an explicit system for organization. Why use digital asset management software? Digital asset management software is the best way to organize and keep track of all of your company’s digital content, from graphics and photos to videos, documents, invoice templates, and presentations.ĭigital asset management, or DAM, is all about giving you the power to search, filter, organize, update, and collaborate on just about any type of digital file you can imagine. Privacy Policy | Terms & Conditions #integrio_button_62645a49d1845.
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